Hi, I'm Atif. A design partner for early-stage teams.
Bringing two decades of experience designing digital product for companies such as Coinbase, Meta, Lyft and MongoDB, I can help you craft a product that everyone will love to use.
About

Most founders know design matters, but it's usually too early to hire a design team. What they need is someone who can turn a rough idea into a product people understand, trust and want to use, and do it fast.
I join as your fractional founding designer and help shape the product and the brand, setting the bar for quality, and working in your codebase when that beats a handoff. When you're ready, I help you hire who comes next.
Approach
I work closely with you and your team, embedded like your founding designer. In your Slack, your standups and your repo.
Ways to work together
Design partner
Full time and embedded in your team. Product, brand and design system, from the first flows to launch.
Zero to one
Full service, design and build. I work with you to go from idea to a shipped product.
Thought partner
A few hours a week, for teams that need a Head of Design's judgment more than a full-time designer.
Past work








Contact
Building something?
Let's chat.
Tell me what you're working on. I typically reply within a day.