Hi, I'm Atif. A founding designer for early-stage teams.

Bringing two decades of experience designing digital product for companies such as Coinbase, Meta, Lyft and MongoDB, I can help you craft a product that everyone will love to use.

About

Early teams don't need a design department. They need someone who can turn a rough idea into a product people understand, trust and want to use, and do it fast.

I join as your fractional founding designer and help shape the product and the brand, setting the bar for quality, and working in your codebase when that beats a handoff. When you're ready, I help you hire who comes next.

Approach

I work closely with you and your team, embedded like your founding designer. In your Slack, your standups and your repo.

Ways to work together

Fractional design partner

Full time and embedded in your team. Product, brand and design system, from the first flows to launch.

Zero to one

Full service, design and build. I work with you to go from idea to a shipped product.

Thought partner

A few hours a week, for teams that need a design lead's judgment more than a full-time designer.

Who I work with

Pre-seed to Series A startups that don't have an in-house designer yet.

Consumer, fintech, B2B SaaS or AI products, where trust and clarity often decide whether people stay. I prefer to work with founders who want a partner in the work, not a vendor for hire.

How it works

01
An intro callWe talk about what you're building, where design can help most, and whether we're a good fit.
02
One flat weekly rateNo hours to track and no surprise invoices. We start with a minimum of eight weeks, enough time to do real work.
03
From idea to launch, and beyondMost teams keep me from the first sketch through launch. Many keep going, month to month, as we push toward product-market fit.
04
Your first design hireWhen you're ready, I help you find, hire and onboard the designer who takes it from here.